What Inspires Me
Great advertising is equal parts craft and courage. It has the power to move people, spark ideas, and shift culture. For this section, I have kept it simple by selecting a single piece from each Cannes Lions category, the ones that truly resonate with me and continue to inspire my work.
Audio & Radio
Campaign: “Never Say No To Panda”
Brand: Arab Dairy’s Panda Cheese
Agency: Elephant Cairo/ Advantage Marketing & Advertising 2010
Campaign: “The Misheard Version”
Brand: Specsavers
Agency: Golin London 2024
Outdoor
Print & Publishing
Campaign: “HBO Voyeur campaign”
Brand: HBO (Home Box Office)
Agency: BBDO New York 2007
Campaign: “Courage is Beautiful”
Brand: Dove
Agency: Ogilvy London + Ogilvy Toronto 2020
Film
Classic
Digital Craft
Campaign: “An Alphabet To Preserve A Culture”
Brand: Microsoft - ADLaM
Agency: McCann New York 2023
Campaign: “Caption With Intention”
Brand: Chicago Hearing Society
Agency: FCB Chicago/ Rakish Entertainment 2025
Film Craft
Industry Craft
Campaign: “Balls”
Brand: Sony Bravia
Agency: Fallon London 2005
Campaign: “Moldy Whopper”
Brand: Burger King
Agency: DAVID Miami, INGO Stockholm & Publicis Bucharest 2020
Design
Craft
Engagement
Creative B2B
Creative Data
Campaign: “The Epic Split”
Brand: Volvo Trucks
Agency: Forsman & Bodenfors Sweden 2013
Campaign: “Data Tienda”
Brand: WeCapital
Agency: DDB Mexico City 2022
Direct
PR
Campaign: “Dumb Ways to Die”
Brand: Metro Trains Melbourne
Agency: McCann Melbourne 2012
Campaign: “Lucky Yatra”
Brand: Indian Railways
Agency: FCB Mumbai 2025
Social & Creator
Campaign: “Keeping Fortnite Fresh”
Brand: Wendy's
Agency: VMLY&R Kansas City 2019
Entertainment (Gaming)
Campaign: “Rebuild the World”
Brand: Lego Group
Agency: The LEGO Agency / BETC Paris 2019
Campaign: “Beyond Generations”
Brand: Xbox
Agency: McCann London 2021
Entertainment (Music)
Entertainment (Sport)
Campaign: “Spreadbeats”
Brand: Spotify
Agency: FCB New York 2024
Campaign: “The Next Level”
Brand: Nike Football
Agency: 72andSunny Amsterdam 2008
Entertainment
Entertainment
Creative Business Transfromation
Campaign: “Backup Ukraine”
Brand: Polycam & UNESCO
Agency: Virtue Worldwide 2022
Campaign: “Contract For Change”
Brand: AB InBev
Agency: FCB Chicago 2020
Creative Commerce
Innovation
Campaign: “Whopper Detour”
Brand: Burger King
Agency: FCB New York 2018
Campaign: “Google Cardboard”
Brand: Google
Agency: Google Cultural Institute /Google Creative Lab 2015
Luxury
Campaign: “LOEWE X SUNA FUJITA”
Brand: LOEWE
Agency: Assembly London/ Loewe Madrid/ Ocean Outdoor London/ Screenbase Paris/ Zhongxi Media Xianggangdao 2024
Experience
Brand Experience & Activation
Campaign: “Knock Knock”
Brand: Korean National Police Agency
Agency: Cheil Seol & Worldwide 2016 & 2023
Campaign: “The Refugee Nation”
Brand: Amnesty International
Agency: Ogilvey & Mather New York 2017
Sustainable Development Goals
Campaign: “Palau Pledge”
Brand: Palau Legacy Project
Agency: Host/Havas Sydney 2018
Grand Prix for Good
Good
Glass: The Lion for Change
Lions Health Grand Prix for Good
Campaign: “Meet Graham”
Brand: Transport Accident Commission, Australia
Agency: Clemenger BBDO Melbourne 2016
Campaign: “Blink to Speak”
Brand: Asha Ek Hope Foundation
Agency: TBWA India 2018
Pharma
Campaign: “Breath Of Life”
Brand: GSK (GlaxoSmithKline)
Agency: McCann Health, Shanghai 2019
Health
Health & Wellness
Strategy
Creative Effectiveness
Creative Strategy
Campaign: “You're Not You When You're Hungry”
Brand: Mars
Agency: BBDO Worldwide 2015
Campaign: “Dream Crazy”
Brand: Nike
Agency: Wieden+Kennedy Portland 2018
Titanium
Campaign: “Real Beauty Sketches”
Brand: Unilever
Agency: Ogilvy Sao Paulo 2013
Titanium