ما يلهمني
الإعلان الرائع يجمع بين البراعة والشجاعة. له القدرة على التأثير في الناس، وإلهام الأفكار، وتغيير المفاهيم. في هذا القسم، حرصتُ على البساطة باختيار عمل واحد من كل فئة من فئات كان ليونز، تلك التي تُلامس وجداني وتُلهم أعمالي باستمرار.
Audio & Radio
Campaign: “Never Say No To Panda”
Brand: Arab Dairy’s Panda Cheese
Agency: Elephant Cairo/ Advantage Marketing & Advertising 2010
Campaign: “The Misheard Version”
Brand: Specsavers
Agency: Golin London 2024
Outdoor
Print & Publishing
Campaign: “HBO Voyeur campaign”
Brand: HBO (Home Box Office)
Agency: BBDO New York 2007
Campaign: “Courage is Beautiful”
Brand: Dove
Agency: Ogilvy London + Ogilvy Toronto 2020
Film
Classic
Digital Craft
Campaign: “An Alphabet To Preserve A Culture”
Brand: Microsoft - ADLaM
Agency: McCann New York 2023
Campaign: “Caption With Intention”
Brand: Chicago Hearing Society
Agency: FCB Chicago/ Rakish Entertainment 2025
Film Craft
Industry Craft
Campaign: “Balls”
Brand: Sony Bravia
Agency: Fallon London 2005
Campaign: “Moldy Whopper”
Brand: Burger King
Agency: DAVID Miami, INGO Stockholm & Publicis Bucharest 2020
Design
Craft
Engagement
Creative B2B
Creative Data
Campaign: “The Epic Split”
Brand: Volvo Trucks
Agency: Forsman & Bodenfors Sweden 2013
Campaign: “Data Tienda”
Brand: WeCapital
Agency: DDB Mexico City 2022
Direct
PR
Campaign: “Dumb Ways to Die”
Brand: Metro Trains Melbourne
Agency: McCann Melbourne 2012
Campaign: “Lucky Yatra”
Brand: Indian Railways
Agency: FCB Mumbai 2025
Social & Creator
Campaign: “Keeping Fortnite Fresh”
Brand: Wendy's
Agency: VMLY&R Kansas City 2019
Entertainment (Gaming)
Campaign: “Rebuild the World”
Brand: Lego Group
Agency: The LEGO Agency / BETC Paris 2019
Campaign: “Beyond Generations”
Brand: Xbox
Agency: McCann London 2021
Entertainment (Music)
Entertainment (Sport)
Campaign: “Spreadbeats”
Brand: Spotify
Agency: FCB New York 2024
Campaign: “The Next Level”
Brand: Nike Football
Agency: 72andSunny Amsterdam 2008
Entertainment
Entertainment
Creative Business Transfromation
Campaign: “Backup Ukraine”
Brand: Polycam & UNESCO
Agency: Virtue Worldwide 2022
Campaign: “Contract For Change”
Brand: AB InBev
Agency: FCB Chicago 2020
Creative Commerce
Innovation
Campaign: “Whopper Detour”
Brand: Burger King
Agency: FCB New York 2018
Campaign: “Google Cardboard”
Brand: Google
Agency: Google Cultural Institute /Google Creative Lab 2015
Luxury
Campaign: “LOEWE X SUNA FUJITA”
Brand: LOEWE
Agency: Assembly London/ Loewe Madrid/ Ocean Outdoor London/ Screenbase Paris/ Zhongxi Media Xianggangdao 2024
Experience
Brand Experience & Activation
Campaign: “Knock Knock”
Brand: Korean National Police Agency
Agency: Cheil Seol & Worldwide 2016 & 2023
Campaign: “The Refugee Nation”
Brand: Amnesty International
Agency: Ogilvey & Mather New York 2017
Sustainable Development Goals
Campaign: “Palau Pledge”
Brand: Palau Legacy Project
Agency: Host/Havas Sydney 2018
Grand Prix for Good
Good
Glass: The Lion for Change
Lions Health Grand Prix for Good
Campaign: “Meet Graham”
Brand: Transport Accident Commission, Australia
Agency: Clemenger BBDO Melbourne 2016
Campaign: “Blink to Speak”
Brand: Asha Ek Hope Foundation
Agency: TBWA India 2018
Pharma
Campaign: “Breath Of Life”
Brand: GSK (GlaxoSmithKline)
Agency: McCann Health, Shanghai 2019
Health
Health & Wellness
Strategy
Creative Effectiveness
Creative Strategy
Campaign: “You're Not You When You're Hungry”
Brand: Mars
Agency: BBDO Worldwide 2015
Campaign: “Dream Crazy”
Brand: Nike
Agency: Wieden+Kennedy Portland 2018
Titanium
Campaign: “Real Beauty Sketches”
Brand: Unilever
Agency: Ogilvy Sao Paulo 2013
Titanium